Curious, fast-moving, focused on designing user-centered products
Product design and UX research work across industries — from cybersecurity to agtech
TL;DR aka just show me the results
Industry:
CyberSecurity
Help decrease compliance deviances by democratising cybersecurity
Reduction of 71% of compliance deviances
User feedback (crew) indicated strong usability and confidence for non-technical users navigating incident alerts
Industry:
Retail / E-commerce
Optimise the loyalty program of Nespresso to increase customer retention
Solution aligned with both business goals and user expectations
Positive internal feedback from stakeholders and product owners on the improved clarity and consistency of the proposed UI
Industry:
Sustainable Supply Chain Technology
Redesign the website to address the target audience and enable lead capturing to increase sales
Helped shift team conversations from feature-first to user-journey first
Mapped a phased product experience that balanced user needs with technical and regulatory constraints